START DECODING

IDENTIFY AND INTERPRET THE HAIR BEHAVIORS OF PEOPLE YOU KNOW

THE NEW NUTRITIVE

AT-HOME PROGRAM

SLIGHTLY DRY HAIR

DRY HAIR

SEVERELY DRIED OUT HAIR

Obsessive Levels of Nutrition

The New Nutritive presents custom solutions that respond to three levels of dryness thoroughly,
from the inside out, restoring an irresistible sense of touch to every head of hair.

IN-SALON PROTOCOL

Protocole Immunité goes one level deeper
to restore a sense of touch to the hair,
available only in Kérastase Salons.

3 BENEFITS OF IN-SALON TREATMENT

1.
Prescription

Your hairdresser applies the correct dosage tailored to your specific level of dryness.

2.
Transformation

Hair is instantly suppler, shinier. You experience the Nutritive touch.

3.
Extension

The treatment anchors nutrients inside the hair, even after several shampoos.

You want to touch it again and again.

THE HAIR HAS A LANGUAGE OF ITS OWN

Touching, twisting, tousling.
When you handle your hair, you send messages.
But what exactly are you saying?

PORTRAIT

JANUARY JONES

Love her madly

The actress with timeless appeal is the new face of Kérastase Nutritive.

What do you think is the role of hair in building confidence? It’s really important. It can be a sort of suit of armor when you’re feeling down, if you hair looks great. Having a new hairstyle can change your whole attitude.

Behavior specialists say that touching one’s hair is an unconscious way to communicate. Do you have any “hair touching habits? I tuck my hair behind my ears a lot when I’m nervous. I also think as an actor that it’s also an interesting tool to use for a character. It can be a very sensual thing.

Her fingers in her hair and her direct stare are a testament to her confidence and strength. "I am interested," she is saying, "but I am not to be played with."

She is a lion and her hair is her mane.

- behavioralist Joe Navarro interprets January Jones

MEET THE EXPERT

A FORMER FBI AGENT READS HAIR GESTURES

SALON LOCATOR

EXPERIENCE THE NUTRITIVE TOUCH NEARBY

FIND A KÉRASTASE SALON NEAR YOU

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